BRUSSELS – Starting March 2013, cosmetic firms will no longer be allowed to use animals to test their make up on in Europe.
NDJ World | Published: Feb 02 2013 Lifestyle
Beginning March 11, all beauty products that were created using lab animals to test the products on, may not be sold in the European Union any more. Existing products still on shelves, not complying with this new rule, must be pulled from inventory by March 11th.
The Body Shop and Cruelty Free International led a 20 years long campaign to get this regulation in effect across Europe.
Michelle Thew, director of Cruelty Free International says “this is a historic and proud moment. We can now focus all our efforts on getting the rest of the world to follow this good example.”
The new regulation affecta any company or anyone who wishes to sell beauty products in Europe and encompasses the entire gamma of beauty products ranging from soaps to toothpaste to lotions and every beauty product in between.
The Body Shop and Cruelty Free International will hold special events leading up to March 11 to remind the world that this new rule is indeed in effect and applies to anyone wanting to sell beauty products in all of Europe.
Paul McGreevy of The Body Shop addressed his clients, who have always supported his efforts to create beauty products that are not tested on lab animals.
“This fantastic victory is only the end of one chapter in Europe. Developing future beauty products must be completely free from animal cruelty across the globe.”
Large cosmetic houses such as Lancolm, DIOR, Mac Cosmetics, Revlon and Estee Lauder sell their cosmetic products around the world. The companies have not yet commented on the new regulation that is surely going to affect their bottom line.
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